Hello and Welcome!

If we haven't met before, I’m Michael Elsner, and for years I struggled to get my music out into the world.  I understand how it feels to work so hard, yet still not earn enough to pay the bills.  I know what it's like to question your abilities because any slight form of musical success has been elusive.

That all changed back in 2004 when one of my songs got picked up and placed in a popular TV show on CBS called Cold Case.  It was then that I immediately discovered how prosperous music licensing could be.  Now, with over 2500 placements of original music in TV shows, film trailers, and commercials, I’ve accomplished much more than I ever dreamed I would, with licensing my songs being at the heart of it. 

Since the mid 2000's I’ve worked with, and mentored, hundreds of artists and musicians, many of whom achieved great success licensing their songs.  As music licensing has become a primary pursuit for musicians over the last 10 years, I realized that while there’s a lot of information out there regarding what music licensing is, there is very little regarding HOW to Successfully License Your Music. That's why I started Master Music Licensing in 2018. 

In 2020, I reconnected with an old friend, Music Supervisor, Jody Friedman, when I learned he was also teaching through his License Your Music online platform. 

It became clear that we were both on the same mission, and by collaborating we could serve the music community at the highest level.  This prompted us to combine Master Music Licensing and License Your Music into "Elite Music Coaching".

Placeholder Image

Every Musician Deserves to be Heard...

There's nothing like the incredible satisfaction that comes from having your songs heard by millions of people throughout the world, but it's even better when you receive the financial benefits of a recurring, passive income stream!  That's why I'm on a mission to help you create a consistent income stream with your music by showing you How to Master Music Licensing and Consistently License Your Music to TV shows, Films, Commercials, Video Games, and other visual media outlets. 

While you're here, make sure to download the FREE E-book “The Musician's Guide to License Your Songs to Film, TV & Ad" and check out our BLOG.  It is focused on “intentional success.”  I post blogs and videos about music licensing, publishing, recording, writing songs for TV, Film & Commercial outlets, generating a consistent income with your songs, and, on occasion, stuff that doesn’t fit neatly into one of these categories.  I also occasionally write about the resources I am discovering.

My goal is to create insightful, relevant content that you can immediately implement in your professional life.  If you're an artist, songwriter, musician - or aspire to be any of these - then this blog is for you. 

To make sure you don’t miss any of the latest posts, and get notified when enrollment for each course is open, subscribe to our newsletter by simply downloading The Musician's Guide to License Your Songs to Film, TV & Ads.

My Top Posts

If you are new to this site, or music licensing in general, you might want to start with the most popular posts. Here are my top three in each category:

Music Licensing


Generating A Consistent Income


Song Placements & Original Score

4th and Loud (AMC) | 60 Minutes | ABC On-Air PromosAcceso Total: La Voz Kids (Telemundo) | Adam Ruins Everything (TruTV) | Addicted To The Life | Aladdin 2019 (Trailer) | All My Children | The American Athlete (ABC) | American Idol (FOX) | American Latino TV Show | American Weed (Nat Geo) | America’s Most Badass (AHCTV) | Amish Mafia (Nat Geo) | Artists In Love (Sky Arts - UK) | Audi (Commercial) | Automotive Vision.TV | Baywatch (DVD) | Barnwood Builders (DIY Network) | Beautiful Homes and Great Estates | Best Week Ever (VH1) | Better Call Saul (AMC) | Beyond The Break (The N) | Big Body Squad (BBC) | Bloodline (Netflix) | Breaking Amish (TLC) | Breaking Down The Bars (OWN) | Buck Commander (Outdoor Channel) | Buick (Commercial) | Building Off The Grid (DIY) | Bulloch Family Ranch (UPtv) | Byron Baes (Netflix) | Car Czar (National Geographic Channel) | Cheer Squad (ABC Spark) | Chef’s Table (Netflix) | Chevy (Commercial) | Cinderella (Trailer: Disney Films) | CNN Headline News (CNN) | CNN Special Report (CNN) | Cold Case (CBS) | Comic Book Men (AMC) | Commander Life (Outdoor Channel) | Counting Cars (History) | Deadline to Disaster (Weather Channel) | Disney +Dirty Rotten Survival (Nat Geo) | Dr. Drew’s Life Changers (The CW) | Dr. Oakley Yukon Vet (Nat Geo WILD) | Driven: Oklahoma State Cowboys (Golf Channel) | Driven TV with Pat & Nicole Reeve (Outdoor Channel) | Doctor Who Monster Files: The Silence (BBC) | Duck Commander: Before The Dynasty | E! News Live (E!) | Ellen DeGeneres Show (NBC) | Encanto (Trailer) | Entertainers with Byron Allen | ESPN | Evil Kin (Investigation Discovery) | Evil Twins (Investigation Discovery) | EXTRA (NBC) | Fameless (TruTV) | Fantasy Island (Trailer) | First Week In (Discovery) | Flea Market Flip (HGTV) | Flip or Flop (HGTV) | Food: Fact or Fiction? (Cooking Channel) | Forbidden (Investigation Discovery) | Fox and Friends (FOX NEWS) | Fox Sports NetworkFull Frontal with Samantha Bee (TBS) | Funniest Pets and People | Gadget Show | Game Theory with Bomani Jones (HBO) | Garage Gold (DIY Network) | Generation Hustle (HBO Max) | Grace Potter: Live at Red Rocks | Good Morning America (ABC) | Good Omens (Amazon Studios) | Gunny Time (Outdoor Channel) | Hack My Life (TruTV) | Hair Battle Spectacular (Oxygen) | Hand of God (Amazon) | Hannah Montana (Disney) | Here Comes Honey Boo Boo (TLC) | High School Musical 2 (Disney) | Hillbilly Blood (Discovery) | Homestead Rescue (Discovery) | Hot 20 Countdown (CMT) | Hotel Impossible (Travel Channel) | How It Really Happened (HLN) | Hunters (Amazon Prime) | I Think You Should Leave with Tim Robinson (Netflix) | Ice Holes (Nat Geo) | Impractical Jokers (TruTV) | In The Bedroom with Dr. Laura Bergman (OWN) | Inside Jokes (Tru TV) | Inside The Vault (WGN America) | Interior Therapy (Bravo) | Island Medics (BBC One) | Jack Ryan (Trailer - Amazon) | Jagger Eaton’s Mega Life (Nickelodeon) | Keeping Up with the Kardashians (E! TV) | Kilborn File (Fox) | Killing Fields (Discovery) | Last Night in Soho (Trailer) | Lies, Crimes & Video (HLN) | Lizard Lick Towing (Tru TV) | Lone Star Lady (A&E) | Lopez Tonight (TBS) | Lost & Found with Mike & Jesse (Discovery Fam) | Lucky Ladies (FOX Life) | Magnum PI (Commercial) | Maleficent 2: Mistress of Evil (Trailer) | Mark Felt (Trailer: Mandalay Pictures) | Married At First Sight (Lifetime) | Master of Photography (Sky TV - UK) | Mazda (Commercial) | Mike & Molly (CBS) | Millionaire Matchmaker (Bravo) | Miracle Workers (TBS) | Modern Marvels (History Channel) | Momma Named me Sheriff (Adult Swim) | Monster Fish (Outdoor Channel) | Mr. Neighbor’s House (Cartoon Network) | My Big Fat Revenge (Oxygen) | My Cat From Hell (Animal Planet) | Mydestination.tv | Naked Science (Nat Geo) | Narcos (Netflix -Trailer) | NASCAR | NBC On-Air Promos | Next (MTV) | NFL Today (CBS) | NHL | Niko and the Sword of Light (Amazon) | NRA All Access (Outdoor Channel) | NY Ink (TLC) | Oceans 8 (Trailer) | One Life To Live | Our Wild Life (TLC) | Over My Dead Body (Investigation Discovery) | Paid Off with Michael Torpey (truTV) | Paradise Hotel (Fox) |  Pawn Stars (History Channel) | Peter Perfect (Style Network) | Pets.tv | Pit Boss (Animal Planet) | Poker After Dark (NBC) | Politics of Love | Private Lives of Nashville Wives (TNT) | Q Viva the Chosen (FOX) | Ray Donovan (Showtime) | Real Housewives of Beverly Hills (Bravo) | Real Life Nightmare (HLN) | Real Life: The Musical (OWN) | Real World (MTV) | Recipe.tv | Rehab Party At The Hard Rock (Tru TV) | Resale Royalty (Style) | Restoration Wild (Animal Planet) | Return to Amish (TLC) | Ridge Reaper (Outdoor Channel) | Rivermen (History Channel) | Robot Soldiers (Nat Geo - UK) | Rust To Riches | Salvage City (Discovery) | Sarah Palin’s Alaska (TLC) | Searching For… (OWN) | Secret Lives of Women | Shark Week 18: Laws of Jaws (Discovery) | Shining Girls (Apple TV+) |Sing Off (NBC) | Skechers (Commercial) | SmallFoot (Trailer) | Sneaky Pete Season 3 (Trailer) | So You Think You Can Dance (FOX) | Southern Charm (Bravo) | Star Wars: The Clone Wars (Trailer) | Star Wars: The Mandalorian (Disney +) | Stella’s Oorlog (Feature Film - The Netherlands) | Steve (Harvey - NBC) |  Steven Segal vs Justin Lee Collins | Story of God with Morgan Freeman (Nat Geo) | Stupid Man, Smart Phone (BBC) | Sunday Morning Futures (Fox News) | Superhuman Science (Discovery) | Surviving The Cut (Discovery) | Suspiria (Trailer: Amazon Studios) | Talk Show The Game Show (Tru TV) | Talking Dead (AMC) | Team 200 (NBC Sports) | Three Sheets (Spike) | The Appearing (Trailer: Lionsgate Films) | The Club (Netflix) | The Condemned 2 (Trailer: WWE Films) | The Courier (Trailer) | The Dan Patrick Show (NBC Sports) | The Get Down (Netflix) | The Hunt (Outdoor Channel) | The Hunt with John Walsh (CNN) | The Redemption Project (CNN) | The Voice (NBC) | This Is Life with Lisa Ling (CNN) | Toddlers and Tiaras (TLC) | True Life (MTV) | TV’s All-Time Funniest (ABC) | UItimate Science | Uncharted Adventure (Weather Channel) | Who Wants To Date A Comedian (The CW) | Wicked Tuna (Nat Geo) | Uncharted Adventure (Weather Channel) | Unmasking a Killer (HLN) | Urban Conversion | Valerie's Home Cooking (Food Network) | Weed 4: Pot vs Pills (CNN) | Weekend Express with Lynn Smith (HLN) | When Heroes Fly (Netflix) | Wonder Woman 1984 (Trailer) | Working Miracles | World Of Jenks (MTV) | Wrecked (TBS) | Xtreme Waterparks (Travel Channel) | Young Icons (The CW)

TV / Film Credits as a Guitarist

3, 2, 1… Frankie Go Boom (Variance Films) | Barely Lethal (RKO Pictures) | Butter (Weinstein Company) | Casual (Hulu) | Dig (USA) | Ella Enchanted (Miramax Films) | Fairly Legal (USA Network) | Graves (Epix) | Growing Up Fisher (NBC) | Harley & the Davidsons (Discovery) | Losing It (ABC) | Second Nature (Cross Films) | Sundays at Tiffany’s (Lifetime) | Thank You For Smoking (Fox Searchlight) | The Ex-List (CBS) | The Young and the Restless (CBS) | Victoria’s Secret (Holiday Campaign) | Young Adult (Paramount Pictures)

Podcasts & Written Features

  • The Career Musician Podcast
  • Art 2 Income Podcast
  • The Savvy Musician Show with Leah McHenry
  • The Music Industry Blueprint with Rick Barker
  • The Golden Voice Podcast
  • The Successful Musician Podcast with Jason Tonioli
  • The Out To Be Podcast
  • The Charron Zone: Music-Business-Life
  • Female Entrepreneur Musician with Bree Noble
  • The Star Singer Podcast
  • Making Money in the Music Business
  • Smart Music Business Podcast
  • The Business Side of Music Podcast
  • The Rich Redmond Show
  • Collectible Guitar Magazine
  • Hacking Music: The Music Business Model Canvas

Speak Engagements and Guest Lectures

  • Full Sail University
  • Blair School of Music at Vanderbilt University
  • Darkhorse Institute
  • Propellerheads Producer’s Conference
  • A3E
  • Owensboro Music Business Expo
  • Immerse Music Conference