Out now  ·  The Sync Placement Formula  ·  #1 Bestseller

About Elite Music Coaching

13,000 placements later,we wrote The Sync Placement Formula.

We're Jody Friedman and Michael Elsner. A music supervisor and a composer who still do this work every day. One of us started at CNN. The other was a guitarist who couldn't pay the bills. Now we teach you exactly how we did it.

Michael Elsner and Jody Friedman on stage together
Michael ElsnerComposer · Producer
Jody FriedmanMusic Supervisor
13,000Placements
$4M+In sync fees
40+Years combined
#1Bestselling sync book
Jody Friedman speaking on stage
Jody Friedman

The music supervisor

Jody Friedman · Music Supervisor · Publisher

One theme song.
A $30,000 check.

Jody had a safe TV production job at CNN. Secure, but not creative. Then Nancy Grace needed a theme song. He wrote it, they used it, and on his drive west after quitting, his first ASCAP check arrived: $30,000.

He bet on himself, started HD Music Now and built a licensing career from scratch. In four years he went from $13K to over $100K a year. Today he's the music supervisor for The Bachelor franchise and has built labels and publishing companies that serve networks, agencies and studios every day.

10,000+Songs licensed
$3M+In sync fees
20+Years in sync
The BachelorTrue BloodDallas Buyers ClubThe Trial of the Chicago 7Breaking BadGrey's AnatomyAvengers: Endgame trailerCaptain Marvel trailerCall of Duty
Michael Elsner in the studio
Michael Elsner

The composer

Michael Elsner · Composer · Producer · Songwriter

From bedroom guitarist
to thousands of placements.

For years Michael worked as hard as anyone and still couldn't pay the bills. Then in 2004 one of his songs landed in Cold Case on CBS, and he saw how powerful music licensing could be.

Since then his music has run through hit TV shows, blockbuster trailers and national commercials. He started Master Music Licensing in 2018 because there was plenty of information on what sync is, and almost none on how to actually do it.

3,000+Placements
200+TV shows
HundredsArtists mentored
The MandalorianAmerican IdolThe VoiceThe Ellen ShowBetter Call SaulNarcos trailerWonder Woman 1984 trailerAudi ad

How Elite Music Coaching happened

Two paths. One mission.

Two careers running side by side. They crossed once in 2008. Then they met in the middle.

Jody
Michael

Jody

Age 14

The first songs

Starts writing at 14. Youth group song leader at 15. Gigging at 16. In and out of bands for years.

Jody

2001

CNN

Graduates in TV production from Florida State and starts at CNN on October 15, 2001.

Jody

2003

CNN Idol

Wins first prize in the company talent competition. The next day he is in the president’s office.

Jody

2004

New York City

CNN sends him to New York. He gigs, records, studies publishing on his breaks and starts his ASCAP publishing company.

Michael

2004

The first big break

One of his songs lands in Cold Case on CBS. He sees what licensing can do.

Jody

2005

The Nancy Grace theme

The show needs a theme song. He writes it. It runs for two years.

Michael

Mid 2000s

Mentoring artists

Starts working with and mentoring the artists who’ll go on to license their songs.

Jody

2006

Goes west

Quits CNN. Somewhere on the drive across the country, his first ASCAP check lands: $30,000. He starts HD Music Now.

Jody

2008

True Blood

First placement, in True Blood season 2 with Gary Calamar. Music supervises his first film, Don’t Fade Away. And Michael sends his CD to HD Music Now. Jody signs it.

Jody

2012

First trailer. First ad.

Lands his first trailer and first ad placements. His licensing business passes $1 million.

Jody

2015

Building labels

Founds Collaborate Music Productions, his trailer label, and HDMN Prime, his production music division.

Michael

2018

Master Music Licensing

Starts teaching the how of sync, not just the what.

Michael

2019

Blockbuster trailers

His music runs in Disney’s Aladdin trailer, on top of thousands of TV placements.

Jody

2019

Ocho Music Group

Founds his Latin music label.

Jody

2020

Hollywood freezes

COVID shuts production down. He launches License Your Music, reconnects with Michael, and they run a live event together. It goes really well.

Jody + Michael

2022

Sync Titan is born

Elite Music Coaching and Sync Titan launch. So does the Sync Titan Award.

Sync Titan Productions

2025

Ethan Bloom premieres

Our feature film debuts at the Miami Film Festival.

Out now

2026

The Sync Placement Formula

Hits #1 in October 2026. A #1 Bestseller in five categories.

Between us

Our music.Your screen.

A slice of the shows, films, trailers and games our work has run through.

Ethan Bloom film poster

Sync Titan Productions presents

We don't just teach it.
We make films.

Ethan Bloom is a feature film from Sync Titan Productions, starring Joshua Malina and Rachelle Lefevre. It premiered at the Miami Film Festival in 2025 and hit theaters on March 13, 2026.

ProducersJody Friedman · Michael Elsner
Music SupervisorJody Friedman
DirectorHerschel Faber
ReleasedMarch 13, 2026

What we believe

There's a lot of noise.
We teach the formula.

We still do the work.

Everything we teach comes from over 40 years of combined experience, over 10,000 placements and the projects we music supervise right now.

Formula over hacks.

No shortcuts, no spray-and-pray. A repeatable system that gets your music chosen.

It works if you do.

Every Sync Titan got there by practicing what we teach. We'll show you the way. You walk it.

Sync Titan members together with Jody and Michael
The Sync Titan family
The free Pocket Guide

Step 1 · Free Pocket Guide

Start your journey to becoming a Sync Titan.

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